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All shared data is sent via a secure API to the ad network using a hashing method called SHA-256. Data never leaves the Marketing Cloud in its original format. Salesforce Audience Studio (Formerly DMP)Īdvertising Studio allows clients to establish a secure API connection to the ad accounts they want to process customer data in order to build advertising audiences.FacebookĪdvertising Studio securely connects the customer data to the below partners also. The below is is the list of such channels. Find and reconnect with inactive subscribers.Īdvertising Studio allows your brand to connect your customer data securely to a range of Digital Advertising Channels.
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Find new customers with lookalikes as they are more likely to be converted.Connect your custom data to partners such as Audience Studio, LiveRamp, LiveIntent, Viant, Neustar.Build audiences on Facebook, LinkedIn, Instagram, Twitter, Google AdWords, YouTube.Enhance email marketing goals with advertising.It allows marketers to combine digital advertising, marketing, and CRM data in one place. Nearly 60% of advertisers rely on internal staff to optimize ad spend for Facebook and Instagram, and 57% do the same for Google search.Īdvertising Studio is one of the integrated digital marketing solutions in Salesforce Marketing Cloud suite of products that connects your advertising with you marketing and CRM data to create personalized one to one customer journeys.
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